IF everyone has a price, Fergie's is $4 million.

The 32-year-old Black Eyed Peas singer is the first global star to consent to product placement in her songs - agreeing to include the provocative clothing line Candie's in her lyrics.

While other artists routinely drop in name brands into their songs or even accept fees to show products in videos, the musician born Stacy Ann Ferguson, who once ripped it up as a child star on "Kids Incorporated," is making history by blurring the lines between jingle and pop song.